Investor relations became a key part of a listed company's communication strategy in the latter 20th century as needs for capital accelerated and large, aggregated pools of funds became more active in the equity markets. As the availability of investment capital increased, corporations recognized the need to compete for these funds,requiring a higher standard of communication based on transparency, appropriate guidance and, at times, crisis management.
Today, publicly-listed companies have increasingly adopted the need for a rigorous approach to IR. Those who excel at the art and science of IR communications demonstrate theircommitment to their current investors and a desire to expand their shareholder roles.
The investor relations profession is built around the management of expectations. Proper calibration of those expectations reduces the likelihood of shocks and surprises and is only achieved through well-organized, professional communication. But in the event of an expectation "miss", expert communication can save the day. The common thread? Communication - a skill worth developing.
Communication is a two-way affair. If you contact me, I will respond as soon as possible to your needs. I appreciate your interest and will respond in kind.